In September this year, Slovenia will be hosting the biggest sporting event in its history: the European Basketball Championship – EuroBasket 2013. This is an extraordinarily large and important event, which is evidenced by the fact that it will be covered by over 1,000 foreign journalists conveying the image of Slovenia within Europe and beyond.

It also provides an opportunity that the Government of the Republic of Slovenia does not wish to miss. EuroBasket 2013 will attract tens of thousands of fans. The Communication Office of the Government of the Republic of Slovenia (GOC), in its role as the administrator of the ‘I feel Slovenia’ brand, has taken an active part in promotional activities of the 2013 EuroBasket, in particular the events relating to the promotion of the state and brand.  The story behind the national ‘I feel Slovenia’ brand is closely connected to Slovenians’ relationship with sport and their attachment to it. With their outstanding results, Slovenian athletes have often shown that they are the country’s best ambassadors and promoters.

More information: EUROBASKET2013

Source: The Government Communication Office