Once again, Reader’s Digest Trusted Brand Award was given to Slovenian company Gorenje
For the eighth consecutive year company Gorenje has won the award in the category of home appliances as the most trusted brand in Slovenia. Buying a household appliance, more than two thirds of the respondents would choose their product.
Among other things, with this survey Reader’s Digest magazine verifies European consumer confidence in consumer goods. This year for the fourth time in a row they conducted also an inter-cultural comparison of customers’ confidence in 20 global product categories in 10 European countries. Respondents from all over Europe named more than 67 thousand different brands, they trust most; in Slovenia only, they listed over 7500.
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